Google Marketing Platform
Control the behaviors and experiences of the customers, keep their data secure and engage in marketing of the future with the GMP.
We provide the license, offer training and consulting services and implement the entire Google Marketing Platform or selected products. We also audit the initial situation and recommend the right extent of implementation based on the business and marketing objectives of the client. With the Platform, you will be able to better control the implementation of your marketing strategies while also gaining access to integrated data regarding your customers. Combine the data with the information from Google concerning the various devices and intentions of the users to identify the most valuable audience. Additional components of the Platform enable running advanced display campaigns, combining specifically selected advertising placements with unique information about your customers.
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Portfolio
The Demand Side Platform to display and manage campaigns in the RTB model or using other buying forms, such as Preferred Deal, Private Auction or Private Guaranteed.
Key features/functions
- Full integration with Campaign Manager 360, Studio and Analytics 360
- Very precise selection of advertising audience thanks to the many available targeting options
- An integrated Marketplace for a significantly wider range of advertising placement options
- Machine learning for automated rate management and campaign optimization
- Extensive reporting functions
A combination of the adserver with an advanced reporting tool. Can be integrated with DV 360 and Studio to run advanced Rich Media campaigns based on internal and external data.
It helps you manage display campaigns regarding direct purchase from the publishers of websites and mobile applications. It gives the advertiser full control over ad placement, at the same time enabling them to measure conversion paths and their attribution, and it can be integrated with Analytics 360.
Tool used for rich media creations. It is a comprehensive system that lets you create, test and display rich media ads, preview them and generate relevant reports.
Rich media ads can grow, display HD video, help the users tweet, shop, play video games, etc. They also offer extensive reporting features to give you a clear picture of the interaction between the audience and the ad.
All creations prepared in Studio have to be displayed by the Display & Video 360 service or Campaign Manager 360.
Platform for efficient management of campaigns in online search engines (Google Ads, Bing, Yahoo!). It enables fully automatic CPC optimization. It also provides advanced bidding strategies, campaign optimization for specific objectives, conversion attribution modelling and assortment campaign management.
Key features/functions
- Integration with Google tools
- Advanced bidding strategies based on multiple parameters
- Extensive assortment campaigns
- Conversion attribution models
- Reporting
The key analytical tool used to investigate user behaviors and measure the effectiveness of websites and mobile applications.
Key features/functions
- Reports
- Advanced analysis
- Unsampled reports
- Exporting raw data to Google BigQuery
- Data-based attribution
- 200 non-standard dimensions and metrics
- Integration with Google Ads and Display & Video 360
- Integration with Salesforce
Our services
- Selling the license for Google Analytics 360
- Audit of the implementation and account configuration
- Comprehensive implementations on websites and in mobile applications
- Training
The tool can improve the effectiveness of your website by running experiments with various site versions. It can also be used to customize the landing page of the campaign.
Key features/functions
- Integration with Google Analytics for more comprehensive analysis of experiment results
- Integration with Search Ads 360 enables the customization of the landing page for the campaign, group or keyword
Our services
- Selling the license for Google Optimize 360
- Implementation and integration with Google tools
- Experiment configuration
Tools to implement analytical and marketing tags. Quick and easy tag management without the need to edit the source code.
Key features/functions
- Integrated templates of tags from Google and other providers reduce the number of implementation errors
- Integration with Campaign Manager 360 to facilitate the implementation of Floodlight tags
- Workspaces, folders, versions, permissions management, etc., make it easier to manage tags, maintain order and ensure the safe operation of the website.
Our services
- Selling the license for Google Tag Manager 360
- GTM container administration
- Implementation of analytical and marketing tags
- Training
A convenient tool for reporting and visualizing data from different sources. It can be used to easily create transparent and tidy report panels and share them in your organization.
Key features/functions
- Integration with Google tools (e.g., Search Ads 360, Google Analytics, BigQuery, Google Sheets) – facilitates data import
- Friendly visual editor for the reports
- Easy sharing with other users
Our services
- Configuration of customized reports depending on the information needed by the users
Tools for surveying the opinions of the market and website users.
Key features/functions
- Integration with other Google tools
- Sending surveys to target audience groups from Google Analytics, Search Ads 360 and YouTube
Our services
- Configuring the tool
- Survey research
References
Customized marketing helps us to communicate more effectively and, at the same time, better understand our customers.
The campaigns conducted by Bluerank help us to keep improving the effectiveness of our online marketing communications and increase our sales. They noticeably shorten our users’ path to their perfect holiday.
